Amazon plans to ban selling the Apple TV and Google Chromecast

10/02/2015 , , , , 0 Comments

The world's most popular online retailer, Amazon has decided to stop selling Apple and Google's streaming devices namely, the Apple TV and the Google Chromecast.

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Amazon sent an email to its marketplace sellers and told its employees that it will stop selling Apple TV and Google Chromecast. Both Apple TV and Google Chromecast will no longer be available to buy through Amazon by October 29th. Moreover, no more new listing are allowed for these devices on Amazon. Meanwhile, The current inventory of these products is said to be removed on October 29th. 

According to Bloomberg, Amazon said in the email sent to its marketplace sellers:

“Over the last three years, Prime Video has become an important part of Prime,” Amazon said in the email. “It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion.”

Amazon says that the cause of the removal of the Apple TV and the Google Chromecast is their incompatibility with its Prime Video service. While other streaming devices like Roku, Playstation and Xbox all are compatible with the Prime Video, hence they are allowed to be sold through the online store. 

Apple has already planned to launch the new fourth generation of Apple TV Set-top-box this fall. It means that Apple customers won't be able to buy the upcoming fourth generation of Apple TV via Amazon. And the step taken by Amazon suggests that the online retailer has no plans of bringing its Prime Video service to the upcoming Apple TV. 

Source: Macrumors

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An aspiring web developer with particular interest in Apple products .

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