Showing posts with label Apple Watch. Show all posts

Photos of Official Charging Dock for Apple Watch hit the web

Photos of Official Charging Dock for Apple Watch
According to our source, a charging dock for Apple Watch called the "Magnetic Charging Dock" is in works at Apple. Reportedly, several photos of the so called Magnetic Charging Dock have been leaked.

Apparently the dock is in a circular form and it can be used in both portrait and landscape orientations. The charging puck inside the magnetic dock can also be adjusted according to the orientation of the dock.


A Lightning cable will be included in the packing of the Magnetic Charging Dock for Apple Watch, to charge the watch via the dock. Though, it will not come with a USB Power Adapter. 

The dock will likely cost you around 89 or $79 in the U.S, which is certainly more than the Apple's charging dock for the iPhone. The increase in price could be due to certain design changes in the dock of the Apple Watch like the addition of the ability to use the dock in both portrait and landscape orientations.

The release date of the isn't known yet, but the leaked photos of complete packaging of the dock indicate that the dock will launch soon.

Source: Macrumors

Buy an iPhone and get $50 off on Apple Watch, offer available in selected Stores


Apple is giving a limited time promotion of $50 off on Apple Watch Sport or Apple Watch with the purchase of any iPhone, including the new iPhone 6s and iPhone 6s Plus in selected Apple Stores. This promotion is ineligible for Apple Watch Edition and Apple Watch Hermès and you will get no discount on these models.

The $50 off promotion from Apple is only available in Selected Apple Stores and you can't avail this offer online. This promotion is avail in 
California and Massachusetts, including Burlingame, Chestnut Street, Corte Madera, Hillsdale, San Francisco and Stonestown in the Bay Area, and Boylston Street, Burlington, CambridgeSide and Chestnut Hill in the Boston metro area.

The promotion is available from October 30 to November 15, 2015. It doesn't include anything like buying AppleCare+ or any other accessories or add-ons for promotion. One more thing You must buy both iPhone and Apple Watch together on one transaction to get this promotion to Save $50.

This is great promotion if you really want both. Do you like this promotion? 

Apple Watch to land in Belgium, Norway, Poland and Luxembourg this 9 October


Apple revealed this information by updating the regional websites of Belgium, Norway, Poland and Luxembourg. Apple is increasing Apple Watch coverage over the world with a good speed as Apple recently launched Apple Watch in Austria, Denmark and Ireland on 25 September.

Looking at Past, Apple Launched Apple Watch in Australia, Canada, China, France, Germany, Hong Kong, Japan, U.K. and U.S on 24 April and then on 26 June, Apple Launched it in Italy, Mexico, Singapore, South Korea, Spain, Switzerland and Taiwan. And then on 17 July in The Netherlands, Sweden and Thailand, In New Zealand, Russia and Turkey on 31 July and then in Austria, Denmark and Ireland on 25 September and Now its coming to Belgium, Norway, Poland and Luxembourg on 9 October.

Hope Apple Watch reached your Country?. Tell down in Comments.

Apple Watch debuting in Austria, Denmark and Ireland on Sept. 25

Image Credits: Apple
According to several reports, Apple is planning to launch the Apple Watch in three more countries, including Austria, Denmark, and Ireland. The Apple Watch will be available to purchase on September 25th.

The pricing of Apple Watch in the above three mentioned countries is following:

Austria 
- Apple Watch Sport: €399 to €449 
- Apple Watch: €649 to €1,249 
- Apple Watch Edition: €11,000 to €18,000 

Denmark 
- Apple Watch Sport: 3.099,00 kr. to 3.499,00 kr. 
- Apple Watch: 4.999,00 kr. to 9.699,00 kr. 
- Apple Watch Edition: 85.000,00 kr. to 140.000,00 kr. 

Ireland 
- Apple Watch Sport: €429 to €479 
- Apple Watch: €679 to €1,279 
- Apple Watch Edition: €11,300 to €18,500 


Moreover, Apple has also planned to launch iPhone 6s and iPhone 6s Plus in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, and the United Kingdom on September 25th.

Source: iMore

Early adopters of Apple Watch are making Healthy Lifestyle Changes, says new research

Image Credits: Fortune
Almost four months ago, Apple released its first own time piece the Apple Watch and countless number of early adopters are saying that the device has motivated them to make Healthy Lifestyle Changes.

According to the recent research done by Wristly, from exercising, walking and getting into sports more often than ever, most of the adopters of the wearable are taking full benefit of the device's health and fitness features.

Out of about 1000 Apple Watch buyers that participated in the survey done by Whistly more than 75% said that "Strongly Agree" or "Agree" that they have been standing more than ever after wearing the Apple Watch. Furthermore, about 67% of participants acknowledged that they walk more often, 59% participants admitted they make health choices better and 57% participants said they exercise more frequently with the Apple Watch. 


The early adopters of the Apple Watch are actually more satisfied with the built-in health and fitness features of the device. An aggregate 89% of participants were either "Very Satisfied" or somewhat "Satisfied" with the built-in features of the device, while around 80% were satisfied with the heart rate sensor and the hourly stand-up reminders and just about 75% were pretty much satisfied with the Workout app. 
In the Apple Watch review of Jim Dalrymple of The Loop, Jim expressed similar thoughts about the device. Moreover, he added his own personal experience of about losing 40 pounds while using the Healthkit and Apple Watch. He lost four pants sizes and two shirt sizes while exercising for ten months with the wearable. He also said that the Apple Watch kept him motivated to become fit and reach his target:


"Apple Watch furthered my transformation. I can see on my wrist every minute of the day where I’m at for standing, movement, activity, calories and much more. 

One minute please, Apple Watch says I need to stand up. 

If Apple Watch says stand, I stand. I still don’t know why. Maybe I just want to complete those rings every day and feel good about that. Maybe standing every hour really is good for me. I don’t know, but I’ll indulge this little device on my wrist and stand."


According to Wristly, the early adopters of the time piece are still wearing it regularly and are loving it a lot. About 86% of survey participants said they continue wearing the Apple Watch daily, while about 12.3% wear it on most days of the week, about 1.3% participants go few days without wearing the Apple Watch and three people said that they now don't wear the Apple Watch. 

The Apple Watch is surely not the only wearable device which is motivating people to get in good shape, the Exercise and Stand rings, the Move, achievement badges, workout summaries, progress updates etc and the other health and fitness features of the Apple Watch seems to be challenging the early adopters in so many ways they never thought.

Wristly is the largest Apple Watch research firm, lately the firm reported that Apple Watch has 97% customer satisfaction rate.

Source: Wristly

75.5% smartwatch market share is now under control of Apple watch


75.5% Smartwatch market is now taken up by Apple Watch globally within the quarter of its launch, And Samsung's SmartWatch share is 7.5% in market. Analytics says that Apple sold 4 million Apple Watches in second quarter of the launching year, while its Competitor Samsung Sold 400,000  smartwatches only during the same period.

Many analyst adjusted Apple Watch sales from the earning's call from this Tuesday issued by Company, with the consensus now ranging between 2.2 million and 3 million units sold, so Strategy Analytics's 4 million estimate seems overly high, But all through Apple Watch become the best Selling Smartwatch in the market.



Not just Apple Watch Captured the existing market but instead Apple Watch Also helped for the growth of the Smartwatch market and unexpectedly the smartwatch growth was 457.3% due to Apple Watch .
Samsung while in the competition keep the hold on 73.6% market of smartwatches loses 68.8% market share after the Launch of the Apple Watch and all companies combinedly sold 900,000 smartwatches and loses 9.4% share in smartwatch market droped from 26.4% to 17% even they sold many more smartwatches.

We Think these number are not any less to deny Apple Watch Success.

Apple Watch: 3 million units sold online in 3 months


Apple sold 3,039,353  Apple Watches in United Sates Online in 3 months, The average price for Apple Watches sold is $505 yet, July 10, Three months after the pre-orders begin, data exclusively received by MacRumors from Slice intelligence.

Apple Watch sport remain at the top from customers choice and 1,950,909 sold with the average price of $381 and obviously the Stainless steel version took the second position with 1,086,569 units sold with the average price of $695 and Apple Actually sold 1,875 units with the average price of $13,700 from 10 April to 10 July ( 3 months ), report from Slice intelligence.

Apple Watch sales expects the sport model one, we observed that people are not thinking too much before spending on Apple Product as Stainless steel version starts from $549 but average for more than a million users is $695, means people are not stuck on basic model and same about the the Edition Model (Gold model), but in Gold model its really surprising.

But Actually, This report was just from United Sates not from the rest of the countries. the other countries include, Canada,Spain, China, France, Germany, Hong Kong, Italy, Japan, Mexico, Singapore, South Korea, Australia,Switzerland, Taiwan and the United Kingdom. And also doesn't count the store sales, These are Just online sold.

A decreased in Sales have been observed from June, But we still haven't heard anything from Apple Yet and Apple's Q3 FY 2015 results are scheduled to be released on July 21 at 2:00 PM Pacific.

Apple Watch's sales decreasing significantly in June


Demand for Apple Watch in United States drops significantly in Junes, As reported by slice intelligence. As compared to pre-orders, which seemed much more than expected than any other device this drop is deep. After launch in U.S  sales remain stable for nearly two months but as launch atmosphere vanished the sales seems decreasing.

Report shows that The Apple Watch sales are know less than 20,000 daily in United States, Even some days Apple sell less than 10,000 , while the lowest sell ranges from 4,000 to 5,000 per day.But the sales in other countries than United States are separate.


Report says that 2/3 of the sales are of the entry-level sport model, Stainless steel and the gold version sells far less, As slice says Apple had only sold less than 2,000 Apple Watch Edition yet.

At launch Slice recorded 1 million pre-orders, Than declared Apple sells 30,000 Apple Watchs a day in United States adn estimated a total of 2.8 million Units sold till mid of June, But after June's mid a significant drop have been seen.

The reason behind decreased sales of Apple watch in United States could be the overseas who were facing toward United States for Apple Watch untill the Apple Watch arrived in their country.

Yet we haven't received any sale records from Apple so We can't say anything clearly untill its quarterly fiscal reports, Apple's Q3 FY 2015 results are scheduled to bereleased on July 21 at 2:00 PM Pacific.

Source: MacRumors

Apple Watch hacked again to run 1996's Mac OS 7.5.5


A video today is shared by developer Nich Lee, In which he run Macintosh OS 7.5.5 on an Apple Watch, The Mac version was released in1996 and Apple Watch released in 2015 and this what is very impressing done the developer Nich Lee.

The hack is reportedly done on a watchOS 2 by a developer Nich Lee with the help of mini vMac Macintosh emulator. Mini vMac Macintosh emulator is a software that let a user run older softwares made for Macintosh to run on new hardware devices. At the time of release the Mac version 7.5.5 was designed to run on PowerPC.


The video of running Mac OS 7.5.5 on Apple Watch is shown below:




Many developer are trying to hack Apple Watch to do interesting things with it and to take more advantages of the wearable on the wrist, As few weeks ago Developers with Saurik hacked Apple Watch to run native apps on it, A developer Hamza Sood hacked Apple watch to run Flappy Bird clone on it and we also seen developers running a desktop version browser on Apple Watch. These hacks are evidence that one Apple Watch will be able to jailbreak and we think day is not so far.

Are you impressed ?

Source: 9to5Mac

Apple hacked to run Flappy bird's clone native app


Flappy was the most addictive game but its creator pull it from appstore but there was millions of clone of Flappy Bird due to its popularity.

The game is created by a developer from United Kingdom Hamza Sood following the release of watchOS 2 at WWDC, giving the opportunity for developers to create native apps for Apple’s wearable device as opposed to the iPhone extensions that are currently doing the rounds.

Video shows the app running:

Last year a developer Dagon brock  created a version which could run at 60 FPS on his vintage 1MHz Apple IIe without flicker, So its not the first time.

You might be thinking it's not very exciting to play game on a tiny screen of Apple Watch As when you will click you can't see whats next, So the developer brilliantly added the support for Digital crown in The game so when your the crown up the bird goes up and when you move it downward the bird goes down, but it's still a little weird but thats not the point.

Are happy with this ?


Source: Cultofmac

Developers and Saurik together Cracked watch OS 2 to run Native apps


Saurik (Jay freeman) and developer Adam Bell and Steve Troughton-Smith have hacked watch OS 2 to run Native apps on it. 9to5Mac told the web as Troughton-Smith posted a video last night showing the proof. Apple told in WWDC that Native Apple support is coming to Watch OS, But that native will not be what developers are looking for. The logic code now runs on the watch, but raw access to the user interface is still not allowed on watchOS 2.

This means frameworks like UIKit cannot be used to draw truly custom UI. Instead developers must rely on the same techniques employed with current WatchKit apps that revolve around image sequences to create more interesting effects.


The hack is very a hope for Jailbreak of Apple Watch, its not obvious that its not the jailbreak. The team didn't reveal how they made it or any further detail.

Source: 9to5Mac

Watch OS 2 will bring Activation lock to your Apple Watch


A anti-theft feature from Apple available in all iDevices, As Apple Watch doesn't contain that i word so it does not have the Activation lock feature, but recently held WWDC  unveiled the Watch OS 2 and it have that that anti-theft feature known as Activation lock.

Activation lock uses an Apple Id to start a new device and then the device relates to the that Apple Id and whenever some reset or reinstall the software so device require that Apple Id and password so the device could be set up otherwise there is no method to bypass it.

And previouly we seen that Users can hard rest Apple Watch and then they can easily pair it to any iPhone and there were no security measure to prevent from thiefs but theif can easily steal one and hard reset it and use it with any iPhone even if there is a password on Apple Watch.

But Apple writes " WatchOS 2 includes Activation lock, a new security feature," and the this feature will be available in the Apple Watch's companion App in iOS 9 this fall.


Also Read:
Apple Pay coming to U.K
6-Digit code introduced for iOS
Siri become more intelligent 




Apple Watch is coming to seven more countries on June 26

Image Credits: Arstechnica
Today, Apple announced that seven more countries are going to get the Apple Watch on June 26. The seven additional countries include Italy,Singapore,Mexico,South Korea,Spain,Switzerland and Taiwan. The Apple Watch will go on sale in Apple Stores, Apple Online Store and some authorized retailers on June 26.

Besides this, Apple also announced that selected models of Apple Watch will be available for in-store purchase at the official Apple Stores in the United States and several other countries in two weeks.
“The response to Apple Watch has surpassed our expectations in every way, and we are thrilled to bring it to more customers around the world,” said Jeff Williams, Apple’s senior vice president of Operations. “We’re also making great progress with the backlog of Apple Watch orders, and we thank our customers for their patience. All orders placed through May, with the sole exception of Apple Watch 42 mm Space Black Stainless Steel with Space Black Link Bracelet, will ship to customers within two weeks. At that time, we’ll also begin selling some models in our Apple Retail Stores.”
A limited stock of selected models Apple Watch will be available at 10 Corso Como in Milan,Malmaison by The Hour Glass in Singapore and BOONTHESHOP Cheongdam in Seoul on June 26. 

Source: Apple

Apple Watch orders hit 30,000 of per day average in United States


Slice intelligence (via Quartz) have confirmed the number of orders of Apple watch to be approximately 2.5 million. This amount was processed within the period of the first five weeks of launch just in United States. An estimate of the magnitude of e-receipts have determined to be 14,000 from the online shoppers on slice's services and about half of the the order was placed on April 10. From the time of first day of pre-orders, 30,000 of Apple Watches have been sold since.



 As Quartz has directed out information, a remarkable rise was found in the order of Apple Watch on April 24, the starting Apple Watch pre-orders that were not found to be high in demand as customers Apple Watch with leather loop and black sport band started arriving. In April and May, it has progressed to around 40,000 in a few days. This was due to social media post and word of mouth that also has helped Apple in the reception of more extra orders.This new device from Apple has now seen a decline in the number of orders, As compared to its launch according to e-commerce shopping firm.

The sleep decline was managed and beside it's fall, it has occupied the highest position and has left behind the early sales of iPod, iPhone and is higher in level, the debut of devices has given the speed for ever next produce.The first appearance of these devices has left a unremarkable mark.This has helped in the continuous increasing user base.It has also increased the speed of the company for every launch of next product in the family.

Slice intelligence has also provided us with new information that comes from a few weeks after a break-down of starting pre-orders for the Apple watches,that is estimated to be 62 percent of customers for having pre-ordered the Apple watch sport with an unforeseen popularity of space grey case and black sport band. It has gained confidence and favour of people and according to information, a few point should be noticed when looking at slice Intelligence's order estimates with its information having boundaries to the United States and small pool of customer receipt examines.

today's analysis also falls in line with KGL securities analyst ming cho's fore-telling of the Apple watch order demand starting to decline with a high launch period,still, Reports from Apple haven't announced so we cant guess sales and doesn't have any plans to break the wearable into is own reporting parts in financial consequences.
Apple's initiation into company's next brick-and-mortar retail locations in June can help in amplifying the Apple watch's sales structure.

source : macrumors

Early Pre-order customers are very close to recieve their Apple Watch Gold Edition


Apple is starting shipping Gold Apple watch edition to it's customers,those who previously ordered in April. It will start from Monday of this week and Apple has initiated the preparations of transporting out the first batch of gold edition watches.Readers have received their credit card charges for the device. They have also received courier information from Apple from the first Apple watch edition, a few will start shipping tomorrow.

You can choose between yellow gold or rose gold. The price of Apple watch edition ranges from $10,000 to $17,000.The delivery method of Apple watch edition is not the same as of other watches, but it is slightly different due to its high price tag. Unlike the delivery of Cheaper Models, this process is followed by an e-mail. The customer can set the time if delivery according to his wish.Apple send an e-mail to customers asking to set the time.

A customer named iFixit Kyle Wiens has shared information about a 38mm Apple watch edition with a black sport band, and have also told about the e-mail.He ordered for the Apple watch edition on 10 April and the gadget was transported to him on Thursday May 21. This original date of delivery was May 24, Sunday. But it was replaced by May 23.


Wiens has shared more and told that at the time of his initial order of Apple Watch edition iFixit  have second-thoughts due to tradition teardown and he eventually decided that iFixit can not afford and manage with the teardown, But if an enthusiast and zealous person like ifixit has an Apple watch edition,then they surely wouldn't hold back from loaning. He can analyse the device metallurgically without any destruction.

The Apple watch edition is not common but is only found in small amounts in a few luxury fashion boutiques that have featured the Apple watch but still, in a small time, The Apple watch edition is found on the wrist of many celebrities and designers like katy perry, Beyonce, JayZ, Karl Lagerfeld Pharell williams and many others.

the shipping are in process and is working in the next few weeks,Apple watch edition might be found with more models in the wild.

source : macrumers


Revealed Apple Watch Display unit with lightning connector Apple uses for customers

This  Apple watch has amazed people Since Apple's ''magical'' Apple Watch Display came into view on April 10th, It brought a number of questions.  We appreciate new information revealed through BlogDoiPhone from the Brazilian regulatory process. Now we are aware a little bit more regarding how the Apple Watch exhibits components are settled. These documents and guiding images has provided us with special information  how special, proprietary  band is connected to the Apple Watch which have a built-in lightning cable for charging the device.

The strap of watch has a distinguishing feature of charging. It is linked with a 6 pin diagnostic part on Apple Watch which was also stated earlier this year that it will be used by by accessory manufacturers of battery straps. The lightning cable that runs Apple's display strap is connected to display unit, It is further linked with an iPad mini.



iPad mini also connected with Apple's display unit, On opening the app on the Watch it shows every capability of that particular app and also informs us with a small description of app and tells what it can do for you.It will not be clear if the watch is connected to the iPad or to the physical display box itself. If you look on the back of display box, a lightning port or USB type-C connection port is present. There may be a battery present in the box that is itself changed every night and deliver the power to watch and iPad for next day round.



The whole system shows that how this watch is continuously being charged and powered on in Apple stores. These can be constantly used by customers without any ''battery low''.
The display unit of this watch resembles with other models,tells its out-standing features distinguishes it from other models, help customers to take decision whether they have to spend money on it or not.

Were you Curious about this ?

source : 9to5mac

Apple Watch will available at Apple retail stores for purchase in June


Recently Apple's CEO Tim Cook meets the employs of Apple in china at Apple's headquarter in China and share with them that Apple is going to launch Apple Watch in retail stores in many other countries, China was also one of the country.

Apple was first ready make Apple Watch available at retail stores at the end of the May as said by Apple retail chief Angela Ahrendts.

Apple Watch launch was the most different launch ever unfollowing the companies tradition, as all orders were only taken up online the Apple Watch was not actually available at retail store excepting some (selected). but Angela Ahrendts address that the online orders save people from long lines and so they can get better purchasing experience, this was also because of the Apple Watch supply shortage up to some extent as we told that so many faulty taptic engines were caught which was made by a Chinese supplier.

According to the Angela Ahrendts this is not the way of launching we will follow in future and we love to launch products in store but its a very unique situation as employs are not worried.

Yet Apple Watch can bought from a Apple's Online store till the end of May or you can face toward the selected fashion boutiques and retail store in Maxfield Los Angeles and the California in United States, People are facing toward those store who cant wait for their orders.

Apple has been working hard to meet demands as we have also seen decrease in delivery dates, But we will see Huge improvement in June as Apple Watch will be Available in retail stores and shipping will also boost.

Are you still waiting for your Apple Watch to arrive?


Source: 9to5Mac

First firmware update for Apple watch is out now, Focused on performance and bug fixes


Apple throw first firmware update for Apple Watch, which changes the Watch OS version to 1.0.1. Recently released Apple Watch reach users with 1.0 version of Watch OS which have a whole new look and linked with iOS basically.

You can download the new update and update you Apple Watch through the Companion App available on iPhone which must be running iOS 8.2, You will have to go in Settings --> General --> Software Update, and as like a tradition your Apple Watch should be charging and should be in the range of the iPhone.

In the Watch OS update Apple has focused most on performance like bug fixed of Siri, calculating calories for indoor cycling and rowing workouts, distance and pace during outdoor walking and running workouts, third-party apps, measuring stand activity and accessibility.
the update also consist of new Emojis as we have seen on iOS 8.3, and Apple has also added many other language support like Brazilian Portuguese, Danish, Dutch, Swedish, Russian, Thai, and Turkish.

Apple has been seen slow at shipping Apple Watches to customers, and there is also shortage of supply and many customers Apple Watch is still not even shipped.But unfortunately Customers who will receive their Apple Watch after the update and users have to update it after unboxing it.

Was you waiting for the update? Was these problems to you ?

Source: MacRumors

Report: Apple is working to bring Find My Watch, Third-Party apps and TVKit


Before the next month Worldwide Developer Conference, Apple is doing the basic work for the next software and hardware upgrade which gonna come to both Apple Watch and Apple TV.

Detail for some feature were not shown but it was reported that Apple is working hard to bring "Find My Watch" more then locating the Apple Watch but the new feature will be able to remind user if the user accidentally leave their iPhone and forget their and when leaving the connectivity range Apple Watch will remind you to pick your phone.

Few days ago a report showed that Apple Watch can be hard reset without password and can be paired with any iPhone, So, the new feature also require hardware upgrade so we should expect the feature to arrive in second generation of Apple Watch.

Apple is also working hard to solve third party Watch faces complications on Apple Watch which could allow users to customise glances like to see twitter mention at glances, Apple is also working on many health and fitness feature, which are rumored like more sensors regarding health.

Related Apple TV source claimed that Apple will launch developer tool that will allow third party apps on Apple TV on next generations will known as "TVKit" and the tool is expected to launch on the next coming  Worldwide Developer Conference.

What are you expectations from Worldwide Developer?

Source: 9to5Mac

Report: New MacBook Pro 15-inch and new Non-Retina iMac 27-inch are going to sale on this Wednesday


Recenty arrived a French site MacG, says a " reliable sources" are reporting that the Force Touch fitted New MacBook Pro 15" and Non-Retina 27" iMac are going to sale on this Wednesday.

In March which Apple has updated MacBook Pro 13" with the Brand Force Touch TrackPad which was introduced in Apple Watch and later on Apple added it to Macbook Pro 13-inch, they also boost it with Intel's Fifth Generation of processors and the model running  on 2.7GHz which is configureable to 3.1GHz and the Machine was Intel's Iris Graphics 6100 GPU.

Apple has not shown any specifications, but its likely that Apple will boost CPU and GPU like 13-inch model and Apple will also fit Force Touch TrackPad on it.

And MacG has noticed that Apple is showing 2-3 week delivery on some Macbook Pro 15-inch and sometimes the website shows that the new model is on the way and th observation is also made when we saw discontinued label on B&H Photo site, while Apple's site is not showing us anything regarding upcoming Force Touch fitted and processor boosted 15-inch MacBook Pro.

Are waiting for the Force Touch fitted Apple's 15-inch MacBook Pro?
Source: 9to5Mac