Now you can choose if you don't want to share your interest with developers, Policy changed

6/26/2015 Ahsan Zafar , Apple , Developers , iOS 9 0 Comments

Apple's new privacy will increase users privacy protection, say Business Insider). Through iOS 9 Apple will no more permit developers to get application download information for advertising purpose, Which information was used by publishers to find out the interest of users, So they could display ads according to the interest.

Social networks like Twitter and Facebook have ability to see which applications you have downloaded on your iPhone or iPad, to display ads in which user is interested.For example Facebook and Twitter may may use the information like, you have many entertainment apps so they will shows ads which you display entertainments apps you haven't tried yet.

The API in iOS called "canopenURL" is sometime misused by developers, But they can't do it in future as its unable to do in iOS 9. 

When presenting iOS 9, Apple was possessive to secure user in new iOS 9 features. During the keynote, Craig Federighi Said " We don't want to Know your personal information. New Siri and Search elements are altogether unknown from personal information as not connected with an Apple ID, utilize a randomized identifier, That makes it more secure and Apple dont share it with third-parties.

Apple additionally represented another VPN expansion API and included Content Blockers for Safari Extensions on iOS, opening up a path for extensions to block cookies, pictures, advertisements, pop-ups, and more.

You can experience iOS 9 this fall and public beta will be available from next month.

Source : MacRumors