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Eddy Cue and iPad Pro made an appearance at Dropbox Open conference
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| Drew Houston Interviewing Eddy Cue at Dropbox Conference |
Apple exec Eddy Cue said that the success of Apple in enterprise section is actually an evolution of Apple's success in the consumer area, as it linked the devices used at work and the devices used at home. He went further mentioning that those things which are important to customers are important to enterprise too.
"We've always been a consumer company. We've been trying to create products for individuals and part of that was creating a product that had tools that allowed people to do things with them that we could never even imagine. And what's happened is if you look at the world today you work 24 by 7.Eddy Cue was optimistic about the utility of the iPad in terms of enterprise, considering the fact that the executives and managers have started adopting the tablet:
You're awake, you take it home with you, you take it everywhere. There's no longer the "enterprise" in the sense of the products you use there that you don't use somewhere else. Now you get to use the products everywhere."
"As a result, board meetings changed and executives started to swap documents via their iPads. Eventually with business management teams becoming more comfortable using iPads themselves, they started to introduce them to other workers."
And meanwhile several analysts believe that Apple is still far away from becoming a big enterprise player, Apple SVP said that "businesses are still in the early stage of adopting mobile technology, that's an area Apple can capitalize on".
Moreover, Eddy Cue also showed the upcoming iPad Pro during the interview. He said that Apple has a "big opportunity" to gain increase in the enterprise after the launch of the iPad Pro. The Apple exec at one point during the interview pulled out the iPad Pro and showed it to the cloud storage company's CEO Drew Houston and asked the audience to look under their chairs just to see there nothing under their chairs.
Eddy Cue pulled out an iPad Pro and Drew Houston said “look under your chairs, guys!” and we did and there was nothing #DropboxOpen
— Casey Newton (@CaseyNewton) November 4, 2015
Speaking about the iPad Pro, Drew Houston said Dropbox’s upcoming Paper app, which cloud storage company's CEO says is the Dropbox's iPad Pro focused editing tool. Dropbox is said to launch its Paper app in the first quarter of 2016.At the beginning of the interview, Drew Houston said he desperate get an iPad Pro, Eddy Cue replied, "Only a few more days," probably indicating that the iPad Pro is very close to its launch. According to latest rumors, the iPad Pro will reach the stores by November 11, but it's also feasible that Apple could accept pre-orders before the rumored November 11 launch date.
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